We Hang Together

• interdependence- "Underlying key to any strategic alliance, partnership, or interpersonal collaboration."
• coke/pepsi are interdependent by being constantly aware of their competitor
• they must make decisions by monitoring the other company
• inter-organizational relations in both competition and collaboration (global marketing, converging tastes)
• inter-firm relationships provide market awareness and cost discipline.
• "strategic alliance"
• there's a difference between fighting the absence of a resource and trying to attract it
• Americans focus on the "go it alone" method which does not work